RARE BREED is on a mission to take up arms against conformity by pushing the boundaries of business as usual.

We’re taught success is conditional: You have to change who you are to succeed. Grind down your prickly points, quiet your wild ideas, and march in time like a dutiful soldier so you will in that awful phrase, “fit in.”

And when you don’t play by the rules? That’s when you get labeled DEFIANT, DANGEROUS, and DIFFERENT.

This fear perpetuates the status-quo, suffocates creativity, and hinders innovation. The consequence? Homogeny.

Founded and led by Sunny Bonnell and Ashleigh Hansberger, the RARE BREED book, workshops, and talks aim to inspire, educate, and activate positive change inside companies so more Rare Breeds thrive.


“This was one of the best trainings we’ve ever been apart of. Our team is still raving about it.”



“Self-discovery was huge in this Rare Breed workshop. We are changed and we’ll never go back.”

Exceed Culture Dale Carnegie®


“The Rare Breed workshop helps you reimagine the possibilities by knocking off boundaries we all face.”

Dallas Society of Visual Communicators®


“If you’re one of those people, like me, who never quite fit into the mold others wanted you in, you will LOVE Rare Breed.”

Johanna Lyman, Diversity Expert


Leadership & Branding Workshops

Want to learn how to dismantle business-as-usual? Are you ready to see your employees more clearly? The employees who can shake you out of the status quo are hiding in plain sight. Not only will we teach you how to identify the Rare Breeds on your team, but we will also teach you how to evolve your leadership style to manage them. 

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Talks & Presentations

Bring Sunny and Ashleigh into your company or community to inspire, motivate, and empower with the message of Rare Breed. Topics include creating a culture of innovation and belonging. embracing bold ideas to grow your business, and adopting a defiant new mindset for leadership in the 2020’s.

Inquire Now

Rare Breed Quiz

Take the quiz over 30k people have taken and discover which Rare Breed vice is your superpower. It’s fun, but make no mistake—it’s a sophisticated tool developed in partnership with a psychologist and professor. Finally, quiz results you’ll want to hang on the fridge. Have your whole team take it too. You’ll be surprised at what you learn.

Start The Quiz



Have you ever been told that you need to change in order to succeed? That to climb the ladder you need to be less… you? Rare Breed shows readers how seven dark “vices” society deems counterintuitive to success, can be reframed as virtues and turned into superpowers. If you’ve ever been told you’re too rebellious, audacious, obsessed, weird, or emotional to succeed, read this book.

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“Best business book of the year.”

Geoffrey Colon., Microsoft®

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“Unconventional and edgy. It made me stop and think about my approach to business and leadership.”

Morag B

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“Ahead of its time and couldn’t put it down. It exposes the real risks we take when we collectively elevate mediocrity instead of appreciating different sources of genius.”

Wendy Ryan, Executive Leadership Coach

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“One of this generation’s best reads.”

Amear Whittington