Sunny Bonnell

Author / Brand & Culture Expert / Host

sunny bonnell

Sunny Bonnell is an award-winning CEO and Co-founder of Motto, a branding agency that thinks and designs for brands with purpose to create Ideas Worth Rallying Around.®

She is now the co-author of Rare Breed, A Guide to Success for the Defiant, Dangerous and Different, a highly anticipated business book on sale (get it!) from HarperOne. The book teaches high achievers and leaders how to tap into what makes them different to become the standout in any category.

Named one of GDUSA’s Top 25 People to Watch, Sunny has received a slew of other accolades due to her fierce and innovative philosophies on branding and leadership. Together with co-founder Ashleigh Hansberger, she started Motto in her early 20s and has now grown the agency to be a national force in helping businesses own who they are in order to succeed. She is a big-picture thinker who’s infectious energy and passion for what she does inspires people from all walks of life to harness their true potential.

A gifted storyteller and thinker, Sunny has been featured in Inc., Forbes, Entrepreneur, AMEX, The WSJ, CNBC, Huffington Post, Chicago Tribune, CBS, Never Settle Show, BoldTV and many more notable publications. Sunny is also a member and contributor for the YEC, an elite organization comprised of the world’s most successful entrepreneurs.

Fascinated with human instinct, music, fedoras and great poets like Bukowski, Brautigan, Sexton and Murakami, she loves anyone that can make her laugh.

Rare Breed

Get the book on Amazon, B&N, BAM, and all major retailers.
Turn your vices into virtues and learn how to awaken your superpowers.



Motto is a branding agency co-owned by Sunny Bonnell and Ashleigh Hansberger. Offices are located in New York City and Dallas, TX.